Paracord Watch Strap
A watch strap designed for Victorinox — still sold today.
The brief
Victorinox needed a distinctive watch strap that communicated durability and outdoor credibility while aligning with the I.N.O.X. product line. The strap had to be manufacturable at scale and feel premium in hand.
My role
End-to-end product design: concept, material selection, construction detailing, 3D CAD, prototype coordination, and manufacturing handoff.
Process
Explored 12+ weave patterns and material combinations
Developed custom tooling approach for consistent production
Iterated through 3 prototype rounds with factory
Finalized production-ready CAD and spec package
Outcome
The paracord strap shipped as part of the I.N.O.X. collection and continues to be sold today. It became one of the line's distinguishing accessories, demonstrating that a well-designed detail can extend the life and desirability of an entire product family.